Author: Cassandra
Hobbies: Spelunking, Doll Making, Enamels. Table Tennis, Flower Gardening and Collecting Insects.
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Reaching First-Party Audiences with LiveRamp B2B Onboarding
February 26, 2020 | LiveRamp
ForB2B marketers, finding your target audience can be like peeling back the layers of an onion. People change jobs, use different devices, and decisions might require entire buying committees, all increasing the complexity of reaching the right people across marketing channels. Luckily, onboarding your first-party data unifies offline data and maps professional data to personal, at touch points that matters, so you can confidently market to your target audience.
A centralizedidentity resolution solutionacross channels enables a 360-degree marketing strategy, connecting the dots to help you see your prospects more holistically and identify where and when you could be upleveling your marketing efforts.Onboardingspecifically designed with B2B marketers in mind enables more efficient lead conversion, upsell, cross-sell, personalization, andmeasurement.
LiveRamp’s privacy-first, deterministic people-based identifier, IdentityLink, is at the core of B2B onboarding. Leveraging LiveRamp’sB2B Identity Graph, marketers can map personal data to professional data, creating a holistic view of your target audience. Katie Peachesa experience omnichannel reach, with match rates of over 60% for B2B audiences.
To learn more about how B2B onboarding with LiveRamp B2B can enhance your B2B marketing campaigns, check out thiswebinar. If you’re interested in getting started with B2B onboarding for your ABM campaigns, email us [email protected].
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